Local search engine optimization is when the SEO focus is on optimizing the website in order to be found in the local search results. Optimizing for local search is important, especially for small & local business owners. Local SEO helps potential customers discover your business.
Developing local search optimization strategies can improve the visibility in the search results based on the terms and keywords related to your business and the services and products offered.
Want to learn how your small business can use local SEO to get ahead of your competitors and grow your business. Read on to learn more!
Local Business Directories
Depending on what generation you are from, there was once a time we had to reference a phone book to locate anything. Nowadays consumers from all over the world rely on search engines. Adding your business to the local citation directories can help the search engines identify your business and score your website on the search engine results pages (SERP).
Though there are many rules when it comes to getting your business listed on the web. Your Business Name, Phone Number, & Address (NAP) must be consistent on all the directories. Another helpful tip is to start off with getting your business listed on local directories with a high domain authority score.
There are many directory websites that have a high domain authority and are completely free to use such as, Google My Business, Yelp, Bing Places, Facebook, and the list goes on.
Managing Your Reviews
Have you ever heard of the saying "It takes 20 years to build a reputation and five minutes to destroy it", if not, you better start believing in it! Most local business owners are aware that positive online reviews are good for the business.
Today's consumers rely heavily on reviews to make a decision about the products and services. 88% of consumers trust online reviews as much as personal recommendations. Getting reviews on your Google My Business page, or any other local directories sites can build trust and value for potential consumers.
Responding to every review in a timely manner shows that your business is engaged and cares about the consumers. Getting positive reviews is great but it also creates third party content that helps the search engines score and rank your website in the search results.
Keyword Optimization
Keyword optimization is about adding specific keyword terms on and off the website in order to target the audience.
What do you do when you are looking for a plumber to come to your house and fix a leak?
If you don't have a handyman on call or know anyone, you are most likely to use your desktop or mobile device to search for a plumber near you. Now if you are not using the search terms near you, you are most likely to use the City or state along with the products and services you are looking for.
Why Choose MP360 Marketing
Most small business owners don't know too much about SEO and they usually hire an SEO agency to manage the SEO for them. It takes time to develop a strategy and implement the campaign and then follow up to audit the traffic and website performance. At MP360 Marketing, our digital marketing professionals work with small & local business owners to help grow their business through our SEO services. Whether you are looking for a one-time ramp-up plan or long term SEO marketing campaign.